Learn how Reed Business, a member of the Reed Elsevier Group and largest B2B publisher in the world, is winning the premium content war by transforming its business from content creator to leading vertical search provider. Graeme McCracken, Chief Operating Officer at Reed Business Search, will discuss the approach his company has taken to strategically leverage search and semantics across its portfolio of properties to provide a superior search and content experience for its community, and a flexible foundation for Reed Business.